Thank you to everyone who responded to my previous post about niching—your insights were brilliant. If you didn’t read it, I was pondering how narrow a niche needs to be, having attended a workshop that advised a niche should be a job title, and that “parents” was too broad a descriptor. However, I have discussed this with a variety of friends, colleagues, and fellow coaches since, and I now believe there are two flaws in that way of thinking.
Flaw #1: Not Everyone Lives on LinkedIn
The whole premise of a job title as a niche seems to be built around LinkedIn being the only way to reach potential clients. But if I’m coaching parents—those navigating sleepless nights, neurodivergence, or teenage anxiety—are they really scrolling LinkedIn looking for a coach? Probably not. They’re on Facebook. They’re in parenting groups. They’re in local libraries, community centres, and swimming pools. And I know that in those spaces, it doesn’t matter what your day job is—a parent is a parent, and the challenges of parenthood can affect anyone.
Flaw #2: Not Everyone Lives in a Big City
Advice about niching often comes from densely populated, fast-paced environments where digital reach is everything. But coaching doesn’t happen in a vacuum—it happens in communities. In Scotland, where I’m based, our population is small, our communities are tight, and our connections are deep. Here, word-of-mouth still matters. Reputation travels through schools, coffee shops, and WhatsApp groups. You don’t need a hyper-targeted LinkedIn niche when you can build a reputation through trusted personal connections—like someone recommending you because you helped a friend rediscover herself after becoming a mother.
So yes, “parent” might be broad. But it is a real group, with real challenges that can be supported through coaching. And it’s a group I know well and love to work with—because parents deserve the right support to believe in themselves.
So—regardless of your job title—if you’re a parent feeling overwhelmed, stuck, or simply in need of space to breathe and be heard, coaching might be exactly what you need.
Get in touch if you’d like to explore how coaching could help you reconnect with yourself, rediscover your confidence, and move forward with clarity. I’m here to support you. You don’t need to have it all figured out. You just need to start.